Images of ‘Africa’ in China–Africa cooperation

The question of who represents Africa and how is represented to global audiences continues be hotly debated in academic publications the media. majority these discussions critique Western representations Africa, or set up West as implied Other debates over Africa’s right self-representation. In recent years, however, has found itself increasingly by People’s Republic China. This article examines visual ‘Africa’ that are used promotional material produced China connection with official China–Africa cooperation. finds one dominant stereotypes natural, ‘primitive’ a stereotype historically been strongly associated imperial gaze West. seen potentially undermining key elements discourse, notably China’s emphasis on respect for its African partners. At same time, highlights similarities between tourist gaze, considers possibility might compatible Africa.